Executive Summary (if this list is attractive, read on):
- Save money and time
- Empower follow-up via measurement tools
- Gain multi-level customer intelligence
- Bring your worldwide audience together via localization and real time translation
There’s a fast-growing movement afoot in the virtual environment technology world these days: a trend toward perpetual (or persistent) virtual environments.
The reason is simple – business units of large enterprises, and even entire companies, are realizing they can take control of the Web for their marketing, sales, training and recruiting needs. No longer must they rely on their IT department for approval, or pay exorbitant amounts of money to design agencies in order to have a completely custom, rich media environment with social networking, content distribution, localization and actionable metrics.
That’s because there are new tools, primarily from the tier one virtual environment providers, that allow marketers and administrative personnel to concentrate on what they do best – create programs, campaigns and content. The technology is there, in some cases with completely self-service models in place.
Imagine, the promise of the Web in the hands of the people prepared to execute on it, rather than narrowly controlled by the few (IT) that understand how to harness it. It’s a game changer, and it’s happening now.
Put simply, companies are increasingly turning to a new kind of online presence: the persistent virtual environment.
At 6Connex we’re helping technology companies create persistent online communities for market segmentation (Cisco, AT&T, Intel, Oracle, HP), enabling healthcare and pharmaceutical companies to clearly communicate value-added services (Siemens, Kaiser Permanente, Novartis, Airway World), assisting companies from a range of industries to better train personnel (Sensis, Cisco, P&G, DuPont), showing associations how they can stay relevant to their constituencies (NAMP, TABS, IGCEMA) and empowering employers to recruit from a far broader, and talented, pool of candidates (Verisign, Fisher Unitech).
Of course, this wouldn’t be news if the cost savings weren’t dramatic. They are. Case studies abound showing vast decreases in cost while engagement, attendance, content distribution, and customer intelligence metrics go up and up.
If the executive summary at the top addresses needs your business has, you should investigate the possibilities. The movement is underway, and it’s for good.